NBC News was up 54% month on month (the biggest leap compared to August in the whole top 50 ranking) and 5% year on year to 96.6 million, putting it in tenth place. The BBC and NBC News saw the most traffic growth among the ten biggest news websites in the US in September, according to the latest Similarweb data. Ten news websites saw their monthly visits decline by 40% or more in November compared to a year earlier, according to the latest data from Similarweb.

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  • The drops mirror widespread gains in February, when only nine top sites saw traffic losses and 21 posted gains of 10% or greater.
  • Among the ten most-visited news sites in the US, Forbes (118.4 million visits) saw the greatest growth, increasing 42.7% compared with October 2023 and 4.7% compared with September 2024.

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Newsweek (up 20.1%), The Atlantic (26.6 million, up 16.2% month-on-month), The Washington Post (109.7 million, up 8.7%) and Substack (53.9 million, up 7.9%) were similarly among the fastest growers. Sa fungerar Neteller The broader traffic bounce back may reflect increased news interest in the run-up to the US election, which happened in the first week of November. It was followed by USA Today (185.3 million, up 41.6% year-on-year) and the website of People magazine (157.4 million, up 32.3%), which were the only other top-ten sites to see double-digit growth compared with 2023. For another month the fastest year-on-year grower on the top 50 was athlonsports.com (39 million visits, up 305.7%), followed by the AP and The Daily Dot (25.1 million, up 147.3%). All of the ten most-visited news sites in the US in November received more visits than they did a year earlier.

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UK newsbrand The Independent (25.7 million, up 44%) also made the top ten for growth, ranking 39th in the top 50. Newsweek was the fastest-growing news site in the US in February while climate news startup The Cooldown entered the list in 42nd position, according to Press Gazette’s latest ranking. The Daily Mail remained the best-ranked British newsbrand in the ranking (rank 11, 113 million visits), just ahead of the BBC (rank 12, 106.9 million).

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